Mariel Hawley, primera nadadora mexicana con la Triple Corona de Aguas Abiertas y heroína de 50 historias del deporte mexicano
Para quienes nos gusta leer pocas sensaciones son tan placenteras como salir de una librería con un libro nuevo y abrirlo para empezar a leerlo. Doy fe de ello.
Pero no nos damos cuenta de una cosa: para que ese libro llegue a nuestras manos tuvo que pasar por un proyecto que quizás se extendió por años. El autor tuvo que realizar un muy largo trabajo para escribir y la editorial invirtió mucho dinero en difundirlo, distribuirlo e imprimirlo.
De hecho, para quienes escriben su primer libro el proceso es más difícil. Tienes que llegar con la obra terminada para que la editorial la apruebe y decida publicarla. La realidad es que los primoescritores inician un peregrinaje por distintas casas editoriales hasta que su proyecto sea adoptado. Y es que no solo se trata de que el libro sea bueno, sino de que además pase por un estudio de mercado para saber si se va a vender.
La otra vía es la autopublicación, que requiere que el autor no solo invierta el tiempo, sino también el dinero para ver su proyecto hecho realidad.
En ambos casos hay un común denominador: el autor no ve un peso hasta mucho tiempo después de empezar a trabajar en su libro, es decir, hasta que se pone a la venta.
¿De verdad tiene que ser tan difícil? Mucha gente no se anima a hacerlo o lo deja inconcluso justamente por todo esto que les acabo de contar, cuando en realidad tampoco se necesita hacer un best seller para que sea rentable.
Cuando empecé a planear mi libro me encontré con ese obstáculo. Supe que habría que emprender viajes para entrevistar a algunos de los deportistas y otros gastos de operación. En el caso de un proyecto periodístico no basta con sentarse a escribir, también hay que salir a la calle.
Por eso decidí emprender un doble reto: el editorial de reunir 50 historias de éxito en el deporte, y el de negocios de generar un nuevo modelo de ventas que le facilite el camino a quienes quieren publicar un libro.
Por eso al comprar de manera anticipada “50 historias del deporte mexicano” apoyas dos causas:
- La difusión de los logros de nuestros deportistas, que queden documentados para que sean motivo de inspiración.
- Delinear un modelo de negocio alterno que facilite la publicación a primoescritores y a las propias editoriales.
Probablemente tú que estás leyendo esto tienes una idea para publicar un libro y este método te puede dar la luz que necesitas y el valor para hacerlo.
Entonces, ¿de qué trata 50 historias del deporte mexicano?
El libro contendrá los testimonios de deportistas mexicanos exitosos en una gama muy amplia, desde medallistas olímpicos y campeones mundiales hasta atletas recreativos que tienen una historia de superación o de apoyo a su comunidad, además de especialistas que trabajan alrededor del deporte.
Hay aproximadamente 15 medallistas olímpicos considerados para el libro, eso sin contar quienes aún no conocen la gloria del Olimpo, pero ya han subido al podio en Campeonatos Mundiales. Y es que en México hay más logros de los que el futbol y los Juegos Olímpicos nos han brindado. Por ejemplo, tenemos al hombre que ha finalizado más veces el Ironman (107) y la organizadora del Mundial de Taekwondo Puebla 2013, considerado el mejor de la historia, lo hizo a los 23 años de edad. Seguramente no lo sabías.
¿Por qué en un libro? Porque de esa manera quedan inmortalizadas las hazañas, para que dentro de 20 años lo vuelvas a abrir y recuerdes a quienes te han inspirado y motivado a ser mejor.
Te invito a apoyar este proyecto comprando desde hoy el libro, que estará listo en noviembre de 2014. La aportación es de 249 pesos, que incluye el envío a tu casa u oficina en territorio mexicano.
Si quieres saber quienes son los héroes de nuestro deporte que estarán en el libro, las formas de pago y todos los detalles del proyecto, entra al sitio web https://oteromac.com/50historias
¡Gracias por apoyar!
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